THE ROTATE THEORY LIKE ADVERTISING??? This is analogy.
Look: http://www.epica-awards.com/pages/pastresults.html
France24, “Beyond the news” Campaign
Agency: Marcel Paris
Brief explanation: France 24 goes beyond the news and unveils the machine working behind every important international event
Creative Director: Frederic Témin / Anne de Maupeou
Copywriter: Eric Jannon
Art Director: Dimitri Guerassimov